Suppose you have a shop online and you want to do great business! What do you think is important? Well, you first need to rank on the first page as the majority of searchers are more likely to click on the top ten suggestions by the search engine.

So now the obvious question will be how can I rank on the first page. Well SEO is there to help you, actually, Search Engine Optimization is a set of rules for optimizing your website for search engine and improve your site ranking. It also increase the quality of your website and make it faster and easier for the user.

When you will be in the top ten serach in the search engine results, there will be more visitors, which in turn can increase your brand awareness and can give you high conversion rates.

SEO is also very cost effective if you compare it with traditional way of marketing like publishing ads on Newspaper, you might not advertise your content to the right audience. But in SEO, search engines gives result on the basis of keywords, that means if a user search a keyword will be a right audience.

If you are looking for advertising for your business, or you have a website that you need to rank on the first of page google, then you can contact us and leave it to us.

If you are a starting a new business, or setting your offline marketing to digital marketing, then there are some critical factors that play very crucial role in website ranking. In this blog, we are going to talk about Page Speed which is a measurement for how fast you website loads.

Google has officially announced that a website’s page speed will be a ranking factor, so if your website do not load faster then chances are that you would not be able to rank first on the first page of search engine and you know majority of people don’t consider going to the second page.

So we are going to list some good practices that can help you increase your page speed.

1. Optimize Images – Bulky image can affect your page speed as it takes more time to load. Also make sure to use only those images which are required, they should be in right format. Also use free tools like tiny png before uploading images to website to compress them. You can use CSS sprites to create a template for images.

2. Browser Caching – Browsers can cache your website to load faster so that browsers do not need to reload the website again and again. There are lots of free tools like WP fastest Cache, W3 Total Cache, WP Super Cache, WP rocket which can enable cache in your website and make your website load super quickly.

3. Reduce Redirects – You sometime need to redirect from one url to another for some reasons, that takes additional time to load your website. For example if you are using a link that is using http and your website has https, then there will be additional redirect and that can cause your website load slower for each request.

4. Minify CSS, Javascript, and HTML – You can minify CSS, JS and HTML to speed your website dramatically. There are a lots of free tool that can help you do so like Fast Velocity Minify, WP Super Minify, etc. Minifying means removing unncessary characters like spaces, commas, etc.

5. Remove render blocking JS – When your browser encounters a script during the execution, it first stops and execute that script before it can continue. So you need to know that identify redundant part by using google Page Speed Insights and fix them by moving to another location.