If you have a Search Engine Optimized website, then you can rest sure that you will be ranked first in search engine results-get higher and targeted traffic and reach your conversion aims. The key thought behind building a Search Engine Optimized website is to give the search engines what they want to see when they index your site. So, read on to know how you can build your site Search Engine Friendly.
You need to strategy how your site will look. For example, if you have a website selling TV, then you can have pages for each brand LG-Samsung-Sansui-MI etc. and then in these pages, you can have additional categories built on features- like- smart tv-LED Tv-automatic tv- etc.
Moreover, remember that you must make a landing page for each of these categories/directories- so that search engines can categorize these specific theme areas easier.
Keywords and Content
Research is the keywords here. Selecting the right keywords for your site is the most vital task. You need to check out how people search for you. Work on your audience, and what would make them search for you on the internet and how would they do it. For example, if you are a AC service website, then your keywords will have to have local area reference-like ac repairing service jasola , or AC servicing Jasola. Working in this way, you need to make a short list of 1 or 2 keyword phrases for each page of the site you want to optimize. Each phrase should be no more than three or four words. There are some tools that will help you pick the right keywords. One great free tool is the Google External Keyword Tool.
Once you are complete with the keywords, you have to make keyword rich but very relevant content. Content is really the king now- post the Panda update, content of your site is your top priority. More than ever, the emphasis is on exclusive, useful and keyword best content. The idea is to write content that is perfect for both the Search Engines Spiders as well as your visitors. With the right content, you build credibility before both of them. Make sure that your content is related to your site, and is the perfect mix of relevant keywords.
Metatags are located in the HTML source code of a web page. They run material about a web site/page and are scanned by the Search Engine Spiders. The important meta tags are:
Title Metatag– The most important thing about title tag is that it must cover the key keyword phrase for which you are optimizing that page. Search Engines Google and Yahoo place much emphasis on what is the title tag.
Description Metatag– Description Tag should define the specific page it is on, not the entire website. In other words, it must have keywords well-reflective of content. Do not go overboard with this, it be descriptive, not overvalued. Do not duplicate individual keywords more than double in any one Meta Tag– as it is then keyword stuffing or spamdexing. Search Engines will punish or ban your site for this.
Keyword Metatag: It is more or less obsolete, but you may do it. Google does not index the Metatag for “keywords” The meta keyword tag contains the key word phrases for the exact page we are on. You must not make this more than about 250 characters long.
Add Alt Tag– You can do this with the < alt > tag and include/reinforce keywords.
While on your meta tags, keep a balance between human preferences and search engine food.
Site Map For Your Site
Make a text site map, and link to it from every page of your website. This will support both human visitors and Search Engine Spiders. It must be simple with HTML links. It must include keyword descriptions, that will be valuable both to the human visitors and the spiders.
You must make sure to organize your navigation based on the importance of your keyword phrases. Also, link all the pages of your site to the most important page/s. Link to the other pages from header section pages and the site map. Standard HTML links are suited for both human visitors and search engine spiders. Be consistent throughout the site, and treat each page separately for its full possible.
Work Towards Being Consistent
Be lean with your pages. Confirm that the secondary pages leading to categories have the same design as the main page. And normal word count of 350 to 550 words per page is suggested. The ideal size for the page varies, but the smaller the better. Keep any writings in external files to minimize page size and to support spider digestion. Keep your pages lean & mean: Webpage Size Checker.
Submitting Your Site To Chosen Engines
You have to very sensibly decide where is your target audience, and what search engine do they use to search the internet. Avoid mass submissions to multiple engines. Google, Yahoo and Bing remain the obvious choice. Start your site by submitting to the major directories, The Open Directory and the Yahoo! Directory.
Studying The Competition
Keep a close watch on your competitors. If they are ahead, find out how they are doing it. Do the competition analysis very methodically. List the competitors for several keyword phrases specific to your product- Nokia Phones, Pest Control New Jersey etc. Then give a close look to find what is giving them the advantage- domain name, page title, content, links or anything else.
To Stay Ahead Of The Competition, Know The Competition
Work On The Mastering Tools To Monitor Website Traffic: You need to know your visitors actions- where they go on your site, what they do and most importantly, where do they come from. Also which search engines are sending you visits and for which terms etc. Use tools like Google Analytics to know all this.
Adaptable To Changing Patterns
On the basis of the analysis you have done, make the necessary changes. Results will take some time in coming in, but you must be working continuously towards making your website better for both visitors and Search Engine Robots. Be ready to make some changes and changes if you are serious about your Search Engine position results.