Search Engine Optimization (SEO) is the process of optimizing your website in such a manner as to bring it on the 1st page of Google and other search engines. Today, new websites are being developed each day. In the last decade, there has been an 800 % increase in the development of new websites. Keyword Research and quality blog posts are not enough as competition is getting tougher day by day. Here is a quick run-through on how SEO works.
Take for instance you are searching for digital marketing. Once you click enter on Google on any search engine for this particular keyword, a list of digital marketing agencies will open up in front of you. Similarly, as a business owner to make your business stand out from amongst the rest it is essential that it should be compatible with search engine algorithms. To reap the benefits of this effort it is best advised to partner with any leading SEO company in Delhi NCR or in your region.
Top SEO On-Page Practices in 2020
Start with a keyword research
The title tag defines your page for the search engine and tells the engine what your page is all about and also, that your page is relevant for the keyword that is being searched for. The search engine then highlights the keywords or phrases that have been searched by the user. This, in turn, will increase the visibility of your website and also the CTR.
Rich Snippets and Featured Snippets
The first most important part of ON Page SEO in 2020 is for you to focus on inserting Rich Snippets into your content. It is critical for your page to rank on google as Rich snippets have become THE Most important took in Google’s Content Citation strategy I have written a complete blog on The Best ways to use Rich snippets to rank #1 on Google.
Focus on Meta-Descriptions
Meta-descriptions are also very important in search engine rankings, and play a vital role in the result pages. Through search engine result pages (SERP), they help the user click through to your website and attract them to your listing.
Fresh Content With Targeted Keywords
Your content is the meat of your website. Make sure you create original and unique content with the right keywords for your website.
Focus on the H1 Tags
The H1 tag, known as the header tag, consists of the subject line of your web page. Your keyword phrase should be used onto the page you want to drive traffic to, and also, should be used not more than once in your H1 tag. In the case of multiple sections, make use of the H2 or H3 tag. If you partner with a professional SEO agency, they will be able to guide you in the right direction and help rank your website on search engines.
Internal website linking
Make sure you have links on your website, landing your users to another page of your website. This is vital as it strengthens keywords internally on your page and allows users to steer across the website, proving to the search engine that the keyword is relevant to your page.
Image Alt Tags
The name of an image is called an ‘alt tag’. An appropriate alt tag should be used on all images as they are good for accessibility and also, for the search engine. Incorporate your keyword phrase in the image name, but also don’t overdo it. Always keep your image file names SEO friendly.
Optimize to Match Reader Usability
Your content should be put up in a user-friendly manner, making it easy and convenient for users to read. But hey, also don’t end up cluttering it too much. Ensure your website is neat, professional, and comfortable to use.