The Internet is mission critical for operating a business in today’s digital world and online traffic is the OXYGEN that fuels business success.
SEO or Search Engine Optimization is one of the best ways to obtain online traffic for business. The end result of a well-executed SEO campaign is that your website will rank high in the search results for relevant keywords and phrases, which will drive quality traffic to your business.
There are no secret SEO tips that your competitors are using to rank over you in the SERPs.
Search engines want to give a fair chance to everyone to succeed and get high rankings. And Google has always given us clear clues about what we can do to boost our SEO rankings.
Content should be the starting point to any webmaster looking to grow his or her business the right way. Google loves its users and wants to serve them the best results, and it will love you too for publishing valuable content that helps others. There are endless questions your audience might have in mind. And they want to find answers to those questions as fast as possible.
For example, a potential customer might be looking to learn how to overcome a challenge or how to make a well-informed purchase decision. What seems like common knowledge to you is a gold mine for your customers. And no matter what your business is, there is a lot of value you can offer.
You can produce any type of content you want, including written words, videos, podcasts, etc. Each method is valuable in its own way. Some methods work well with specific niches.
The importance of keyword research has always been a point of debate among SEOs.
Some experts say that without keyword research, your content will never see the light. Others believe that keyword research is a waste of time and say that you should instead spend your time producing lots of content.
Both parties are right in one thing and wrong in the other.
Keyword research is crucial because it guides you into understanding your potential customers. It helps you get a better idea about their needs and struggles, which allows you to meet them where they are with your content.
Of all the SEO techniques in this list, link building is the hardest one to do, especially for beginners. As difficult as it is, it’s a technique that you must learn if you want to rank better. The process is a bit more complicated than how we’re going to explain it. But this is a useful simplification as it will help you understand how backlinks work.
Backlinks are links coming to your site from other websites. They pass link juice to your domain to make it stronger and more authentic. Search engines will then use those links to estimate the strength of your domain in the SERPs. And the stronger your site is, the higher your Google rankings will be.
There are many techniques to build backlinks, and it all depends on your growth strategy.
- Reach out to others in your industry to give you a link
- Publish guest posts on popular blogs in your niche
- Look for broken links online and offer a replacement
- Land guest post appearances
- Create shareable infographics and images
Instead of the links coming from other websites, they’ll be internal pages on your site linking to each other. Internal linking is a great way to connect all your pages together, which allows spiders or bots to crawl your website more efficiently.
Since all your pages are linked to each other, a single bot will visit one page and end up crawling your whole site. That improves your site indexation speed and gets your content to appear faster in the SERPs.
Internal links also have link value. And they can help you boost your rankings in Google. Site pages with many internal links coming to them will get you better rankings.
Internal linking helps you keep visitors longer on your website. A potential customer may land on a post in your blog and end up reading multiple articles around the subject.
You must optimize your web pages for SEO in order for you to get the highest rankings on Google. The process includes a few simple techniques that will become second-hand knowledge as you do them more and more.
On-Page SEO practices
- Write short, relevant, and catchy title tags that include your main keyword.
- Optimize your meta description with keywords and attractive copy.
- Include your main keywords in your page headings and body text.
- Create shorter URLs that include your main keyword.
- Include your main keyword in your image file name and the alt text of the image.
- Compress your images for faster loading.
- Use LSI keywords in your content to increase relevance and semantics.
Search engines have always valued the importance of mobile traffic.
If your website isn’t mobile-friendly, more than half of your traffic will be lost. Even worse, Google won’t even give you rankings once the robots see that your website doesn’t serve mobile users.
A mobile-friendly website is a site that changes its’ design and functionality to fit smaller screens. That helps mobile users have a great user experience without sacrificing any value.
When was the last time you waited for a web page for more than 10 seconds to load? We all click away when a site takes long to give us what we’re looking for.
That’s why, in today’s SEO, page loading speed is a crucial ranking factor. If your website loads fast and gives users what they want, you’ll be one step closer to being able to rank well.