What Is On-Page SEO

On-page SEO is included of many tactics “On Page” or within the framework of a website. The purpose of SEO, as we know, is to improve visibility and ranking of a website. By the way, if you don’t know what SEO is, visit this page here first to learn the basics!

In this post, we will be discussing some of the key on-page components that can help you as you choose your business SEO services plan for your company. If you want more info, this here is a great source that breaks it all down. We will be discussing SEO enhanced content, html tags, images, meta description and more! Read on to learn all about how to correctly set up a website so that it is optimized for search.

SEO is Extremely Profitable

If you didn’t already know, SEO is the most profitable marketing process you can use to maximize your web presence and online visibility. This exclusive process puts your product or service in front of clients online.

The On-Page Elements of A Website

Title Tag:  The title tag of a website is very important and should have your main keyword.  Try to position the keyword on the left in the title tag as this will improve SEO.

H1, h2, h3 Tags: h1-h3 tags are HTML elements that signify headings.  There are really 6 of these (h1-h6) but the first three are most important in SEO (h1 being the most important and so on).  Your h1 should comprise a keyword and often times your h1 is also the title tag of a web page.

Quality Content:  Keyword density is significant and you shouldn’t “keyword stuff” your content.  Also, refrain from using “thin content” or duplicate content in your webpage.  Creating content that takes by Google’s page quality guidelines is important and will improve ranking.

Meta Description: your meta description should be properly enhanced, using the main keyword that you want to rank for in the first sentence.

Image Alt Tags: image alt tags should be descriptive words that help readers understand what the image is about. Your first image should include an image alt tag with your main keyword.

Media: media should enhance your webpage, be properly optimized, lower bounce rate and increase dwell time.  Videos embedded into the page can improve SEO.

Page Speed: Page Load Speed is important because slow-loading pages have high bounce rates:47 percent of people expect a site to load within two seconds, and 40 percent will leave after three. As such, search engines penalize slow-loading pages with a lower ranking, so it’s important to ensure fast page load speed.

Internal Links: Internal Links make your site easy to navigate for visitors, but they also make it easier for search engines to understand your site and index your pages, and this will result in a higher rank. At the very least, each page on your site should link back to its category or subcategory page and to the homepage.

Responsive Design: There’s a fundamental shift occurring in web design today that has sites moving to a responsive design – a huge improvement for both users and search engines. Responsive design enables a page to adapt its layout according to whatever device a user is browsing on, making for an easier to navigate and more attractive user experience.

This is now more important than ever because Google has rolled out mobile-friendly label in search results which will increase the click-through rates of sites which are mobile friendly.

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