Link building leads you to getting better Search Engine results. If you have links pointing to you from quality and related website, then according to Search Engines, you can be trusted for the related content. Link popularity is not just measured by the number of links alone. The other important factors are- quality of links and the context of links. You can say, if you are a sports retailer, then links from a sport sites, and from a prominent sports manufacturer will mean quality and related links to you.
If you succeed to get these, here are the benefits your website is looking at apart from higher ranks:
Nurture A Relationship– If you are not link spamming, and going about it the normal way, you will find yourself creating relationships with people who are straight affected by and connected to what your website is all about. Try talking to or questioning industry experts, and see how far this gets you.
Make A Reputation– When you have commanding website linking to you, you clearly become someone they trust, and thus can also be trusted.
Get Targeted Traffic– When your links are at the exact places, instead of being halter skelter, then you will get traffic that is what you goal for- and will lead to conversions. For example, an useful and connected comment on a blog about bats ball, will bring traffic to your sports retail website. And the people coming in will be from your niche.
Now that you know how much link popularity can get you, you should know how can you get them. Yes, the task of receiving quality and related links is not an easy task- but it is likely and with the correct plan, you can achieve the same.
Research and More Research– To get links from authoritative websites, you must find the websites that have top Search Engine placement or that are linked to prominent sites. Look for the top websites in your niche. Or related to your work. For example, we are carrying on with the sports supply’s retailer website here, then your related websites will be a cricket equipment manufacturer. A Sports Academy will be the best authority site for you.
Some Spying Too– It is a good thing to see what your competitors are doing, and if they are managing well, then do not hesitate in following them. See the websites they are linking too, and make a note to approach them yourself.
Plan The Approach– You should contact the websites owner directly to ask for a link. Every mail should have a personal touch, and not a part of the bulk sending program. You can explain why you think your site should be added to the site in question. You must influence the authority or niche website owner that why you think your site would be a great resource for the guests on their websites. Remember to contain your Top Keywords in the description, which is helpful for the relevancy issue.
Aim For One Way Links– Post the Panda, it is attractive clear that the shared link exchange factor is much weaker for ranking purposes, than the one way links. So, your entire approach must be to get one-way links from these sites. If you want one-way incoming links then try to offer somewhat other than a reciprocal link to encourage the webmaster to link to your site.
Quality Content– Search Engines have placed a huge emphasis on quality content, and if you have relevant and informative content on your site, then you stand a good chance of better ranks and links. The authority sites will link to you if you have a good article related to your niche. Something that is highly useful to visitors. For example, a write up of the latest medicine for liver cysts will get you links from authority sites. Or if there’s a news story that’s affected your industry, then you could generate some incoming links by writing about it with a fresh perspective. Content related ideas include:
- Writing Guest blogs for niche sites
- Forum Posting
- Article Marketing
Use Anchor Text– When you write guest posts, or do article submissions, then you must use anchor texts. And you must have keywords in them. Only then will you get the maximum benefits.
Go Social– It is the latest trend- SEO is shifting to social, search results feature social networking sites very prominently. That is why, you must get links from these sites too. Search engines take social sites seriously, as they have real users engaged in real sharing, that is why, if your link is shared on a social platform, you will get better rankings.
The Bottom Line: Link building is an continuing process; you have to on the watch all the time. Review your traffic to see if it was redirected from a specific site, and if you can make further links with them. Make sure to link to different pages of your site and not just the home page. Make a note of all the sites you have contacted for link building and keep working on more. The most essential thing is to make your site’s content high quality for relevant and authority sites to trust you enough to link with you.